So I’m conscious that consumers are the way they are, and you’re not going to change that. Right? And that marketers are the way they are.
But we can speak clearly to people. And so I’ve told our team, “Do not use that word (sustainability) in anything we do. Don’t talk about our sustainability program or our sustainable product.
But you can talk about its attributes. And then you can talk about our vision and our mission to champion renewal, and how extending the life of the stuff you already got is the first thing that you can do.
