There certainly has been a lot of so-called greenwashing.
It’s got to come from the top down.
So it’s about leadership.
I get the bottoms-up approach, but I just think that someone – the person at the top – has got to really own it, and believe it, and be willing to make some investments that might not always benefit short term.
So from a shareholder perspective, being able to make those investments for the long term – and I just don’t think there’s a lot of examples in the past on that.
