John: So that is really interesting. When people say ‘circular economy’, they’re probably talking about turning the t-shirt into a tote.
Alex: My, my question to those people is “What’s your definition of the economy?” So, if you want to basically say “The landfill is very, very, very small in terms of what you dump into it”, then you need to look at that from the grand scale.
And that means that Coca-Cola and Exxon and Outdoor Research need to get together and say, “Can we stop arguing over who is polluting more, or who is polluting last, or who has to pay more or pay less. Your trash is my supply chain. And my supply chain is your trash. And we can actually start to figure out a way to make this thing spin.”
