So for me, what I like about Gear Aid, and what I was, I think spent working the whole career in the apparel industry and being the vice president of operations of an apparel business, right? You just are confronted with the reality of the impact of what you do, right?
The waste, the stuff that gets thrown away. The stuff that you thought was going to be cool and it turned out was not so cool. And now has to get flushed out through closeout channels cause you bought too much of it. And trying to get into the head of an 18 year old boy or 35 year old soccer mom and figure out what color style is going to be cool with them this month, this year.
To me this whole process was just wasteful. Right? And so looking at it from a perspective more of an equipment and an accessory that enables you to extend your gear of the things you’ve already got. To me, that was an interesting shift. And it took the fashion element out, like we didn’t have to be fashionable.
We just have to have a purpose in a thing that enables you to do it yourself. So the DIY aspect of what we do is very interesting to me. The mission of, and we had to go through a whole that. The first thing I did when I got there was like, try to understand the line, try to understand what we did and why.
And I was like, “Can I see what the mission statement is here?” And it was like a lot of small companies, right? You know, everything. I’m always very complimentary of the person that came before me because all the stuff they did was the right thing for the time. Right? You know, in those circumstances, It’s pretty easy to come in and go, “Yeah, that’s garbage.
And this has got to go.” And you know, for the time being you’re just trying to create your hustle and turn that thing into something that’s got scale and has got awareness and has got affinity.
