Alex: I am happy to talk about sustainability. Like, How did you get your company to say yes to spending money when you aren’t gonna make anything. You know, there’s no ROI in the short period of starting sustainability.
John: Well, they’re definitely is the medium and long.
Alex: Yes, there actually is in the short term. You just have to figure out how to understand the mindset of – “my number one customer might walk away from me in the next six months if I don’t do something.” Well, right there is your ROI.
