Transcript:
I think that it’s kind of a trope that people worry about that doing anything for sustainability, which is a hazy term at best, is expensive.
The second trope is we can buy some light bulbs and everything will be good.
Like we have to do a lot more than that, right? What I’ve found to be true is if we just strictly talk about business, if you’re running a business, you’re already trying to figure out how can I be better?
How can I make monies back there, right?
AndSo you know, I I’m saying take take those meetings you’re having around how can we be better, what are we going to do next and insert 0 unmeasured externalities into it and just ask everybody in your entire company to be thinking about what effect are we having anywhere in the in the organization.
And this idea that things are expensive upfront is not always true.
