In Order To Be Fully Circular

Alex: In order to be fully circular, and I have a wheel diagram in my notes somewhere that I have to find that I can show you, but basically you’re missing a piece. And the piece is the collection and the understanding at the consumer level to say this garment is now done. Where do I put it, take it, give it to put it in the circular economy? 

And then the slice of saying that garment that contains seven different fibers in 14 different components anywhere from zippers to batted insulation to natural and synthetic fibers, etc. How do you break that apart and put it into another reusable item stream? That doesn’t exist. That infrastructure does not exist today in mass-scale economies? 

I did a presentation for our company ‘lunch and learn’ on Earth Day. And I used the example, I am big on analogies, of mixed stream recycling. Do you know how many curbs in the United States have mixed stream recycling the way we do in Seattle? Not very many. We’re pretty lucky where we live right now. 

How do you do that with garments? It’s not possible.