Transforming Worldviews

Transcript:

First of all, I think honesty to just say, you know what, you will have expenses that you didn’t have previously.

You’re going to have externalities that you’re going to recognize and acknowledge and you’re going to want to go after. I worked for a big company, Silicon Valley, and one day a guy dumped a bucket of tricluoroethylene right out the back door. I don’t know what that is, but it doesn’t sound good.

It’s not good. It’s a solvent, but it’s also carcinogenic. We stopped using it after a while. Uh But here’s what happened. The company immediately went to the local newspaper and told them we hired a bunch of forensic geologists to drill wells all around the plume.

There’s this thing called the plume where it goes through the town. People had to stop using their wells for water. It was ugly, ugly, but And we had to pay for a lot of stuff. But the town really, really respected the fact that we were so open and that we did a lot to mitigate.

We dug it up and we pumped it out and all this kind of stuff. It took a couple of years, but and it cost money, but the payback was huge. The The way the town regarded us, it was it was like a marriage.